Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. Now don’t get me wrong here. Facial lightening brand Fair & Lovely has announced it will be changing its name ‘to be more inclusive’. The legacy of Fair & Lovely is not simply linked to its name, but the product itself and what it stands for. Hindustan Unilever Ltd (HUL), the brand’s owner, recently announced that it will be rebranding Fair and Lovely by removing the word ‘fair’ from its brand name, and renaming the product as ‘Glow and Lovely’. Dealers, distributors and … By Appeals to stop marketing Fair & Lovely have been around for years, but the movement received a shot in the arm recently. The brand said, “Fair & Lovely has never been, and is not, a skin bleaching product.” Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. … Fair & Lovely Gets A New Name — Glow & Lovely https://t.co/2g9U1DWlgN Via @Bloombergquint. Just wow! ALMOST FIVE decades after it patented the name Fair & Lovely, Hindustan Unilever Ltd (HUL), the Indian arm of the global conglomerate, announced Thursday that it will move towards a “more inclusive vision of beauty” — by dropping the word “Fair” and changing the brand name. Fair & Lovely changed the brand name by dropping ‘Fair’ because they want to carry the current thought process of global thinking about beauty. HUL's Fair & Lovely renamed as 'Glow & Lovely' pic.twitter.com/SNhynkYeVz, Why even glow ? Unfair & Lovely, Unilever admits, will change cream name The move comes in the wake of the Black Lives Matter movement, and protests in the US after the death of George Floyd, which has compelled companies, globally, to reassess their businesses and marketing strategies for signs of racism, colourism and discrimination. Therefore Fair and Lovely which has a huge market based in South Asia is enduring the ire of the masses. The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. One of them was ‘Fair and Lovely’ which is a household brand and it has been used by many people to get fairer skin. Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. The move comes after the company decided to drop the word ‘fair’ from ‘Fair … The new name, HUL said, is awaiting regulatory approvals and the company expects to change the name in Goodbye Fair and Lovely: HUL to remove the word ‘fair’ from its brand | … The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. Leadership and Business Skill for Immediate I... Take Big Data from University of California S... Take Machine Learning from University of Wash... Squally Weather over Bay of Bengal; Depressio... Biodiversity Watch: Puff-Throated Babbler Mak... South India Braces for Another Cyclone This C... Leh Freezes at -12.9°C; Mercury Dips Across J... Unilever announced today that it will remove discriminating words like ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and communication to build an inclusive vision of beauty. The whole stance seems compromised. The legacy of Fair & Lovely is not simply linked to its name, but the product itself and what it stands for. Since then, girls and women of all ages have bought millions of these tubes in the hope of lightening their skin. The brand’s equation of being fair with being lovely will not go away with a simple rebrand. In no way do I condone/appreciate these products. After receiving severe backlash, Unilever Pakistan has decided to change its name from ‘Fair and Lovely’ to ‘Glow and Lovely’. C’mon Hindustan Lever. Indians already wanted to be fair; which is why there are any number of home-grown solutions to address the same need, from a haldi paste that is common in the southern states to a whole lot of ayurvedic ‘ haldi-chandan ’ combinations, in use, literally, for hundreds of years. Bipasha Basu, Abhay Deol laud Fair and Lovely name change Hindustan Unilever Limited is dropping the word ‘Fair’ from the name of the cream Published: June 26, 2020 17:13 IANS We now announce that we will remove the word ‘Fair’ from our brand name Fair & Lovely. The company in a statement. The move comes after the company decided to drop the word ‘fair’ from ‘Fair … HUL on Thursday confirmed the company is renaming its popular skincare cream Fair & Lovely as Glow & Lovely. A lot of celebrities are coming forward to talk about this and are praising the decision of Fair and Lovely’s name change. Everyone is really stoked about Fair & Lovely being rebranded to remove the skin-lightening aspect from its name. The new name, HUL said, is awaiting regulatory approvals and the company expects to change the name in Goodbye Fair and Lovely: HUL to remove the word ‘fair’ from its brand | … A ‘Fair & Lovely’ Name Change Totally Misses The Point, Critics Say On the heels of protests against anti-Black racism, the skin lightening brand is (kind of) addressing years of criticism. Skin cream Fair & Lovely to lose fair from name. So why might Fair & Lovely have abandoned ‘fair’? Published: June 26, 2020 17:13 IANS. Also read | Unfair & Lovely, Unilever admits, will change cream name. The company changed the name of its flagship fairness cream from Fair and Lovely to Glow and Lovely in July 2020. So is the campaign to tell fair and lovely is now glow and lovely done by you so people know fair and lovely is now glow and lovely so when they go to shop thy ask for glow and lovely and not fair and lovely? Everyone is really stoked about Fair & Lovely being rebranded to remove the skin-lightening aspect from its name. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. Times Syndication Service. Hindustan Unilever Limited is dropping the word ‘Fair’ from the name of the cream. Now don’t get me wrong here. As part of this decision, the Fair & Lovely brand name will be changed in the next few months. Written By . A rebrand will not change the product’s formulation of melanin suppressants. It also said the brand values have evolved and they do not align themselves with their old advertisements anymore. Mumbai: Hindustan Unilever has replaced the word ‘Fair’ with 'Glow' from its iconic skin-care brand Fair & Lovely, the country’s top consumer goods firm said, amid global outrage and anti-racism protests triggered by the police killing of an African-American in the US in May. Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. The Daily Fix HUL dropping the ‘Fair’ from ‘Fair and Lovely’ is a change that only goes skin deep The change, by all accounts, remains at the level of branding. The brand’s equation of being fair with being lovely will not go away with a simple rebrand. Times Internet Limited. Now if they change the name, it is not a big deal because they have already left an impression. The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. Joel Kurian . The new name reflects the progressive changes we have been making to the brand over the years and our ongoing evolution to celebrate the diversity of beauty in India and other countries. I’m not fully sure about this claim but I do use the cream every once in a while. "We now announce that we will remove the word 'Fair' from our brand name Fair & Lovely. HUL on Thursday confirmed the company is renaming its popular skincare cream Fair & Lovely as Glow & Lovely. While, HUL, a subsidiary of British-Dutch multinational company Unilever PLC, did not disclose the new name for its "Fair & Lovely", the company had approached the Controller General of Patent Design and Trademark to get the name 'Glow & Lovely' registered on June 17, 2020. Fair & Lovely's new name Glow & Lovely, Twitter has a field day with hilarious memes I am a dusky girl, and have always been proud of it: Apeksha Porwal Samsung's #FullOnFestival is almost here! Is it compulsory to glow like tube light ? A rebrand will not change the product’s formulation of melanin suppressants. Bipasha Basu, Abhay Deol laud Fair and Lovely name change. The name has been consistent over the decades since the product's launch. HUL drops 'Fair' from 'Fair & Lovely' cream name HUL's decision to change the name of the 45-year-old brand comes as several global peers have shuttered brands with racist names . Fair & Lovely, similarly, did not come to the Indian market and announce that one needed to be fair. The company said the “evolution of its skincare portfolio to a more inclusive vision of beauty” would include removing the words fair/fairness, white/whitening and light/lightening from packaging and marketing and changing the brand name from Fair & Lovely over the next months. aksjsjsjs the product still remains the same??? This month, over half a dozen petitions on Change.Org received scores of signatures, aimed at Unilever and its Indian unit Hindustan Unilever. People might not like me for this, but I actually think “Fair and Lovely” is the better name. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. The brand is committed to celebrating all skin tones. Hindustan Unilever Limited has announced that the company has decided to rename its popular skin care brand 'Fair & Lovely' to 'Glow & Lovely'. Fair & Lovely, similarly, did not come to the Indian market and announce that one needed to be fair. For years you’ve been profiting by destroying our nation’s young girl’s self worth by making rude comments about dark skin.Now prove your ‘intentions’ by having a dark skinned girl on your packaging. Recently, Masaba Gupta also took to her social media and shared her opinion about Fair and Lovely’s name change. Today, It has a huge demand in many countries, specially is South Asia.Fair and Lovely is accused of perpetuating stereotypes regarding color of an individual. The company did not say what the new brand name would be. Now if they change the name, it is not a big deal because they have already left an impression. These changes were very well received by our consumers. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name," Unilever said in a tweet. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. Apparently, by using fair and lovely, you’re at risk of getting skin cancer. All rights reserved.For reprint rights. These changes were very well received by our consumers. “That’s why we’re removing the words ‘fairness’, ‘whitening’ and ‘lightening’ from products, and changing the Fair & Lovely brand name.” Advertisement But there’s a catch: There are no plans to change the actual formulas of the products themselves, the company told BuzzFeed. Previously called Fair & Lovely, we changed our brand name to Glow & Lovely to embrace a more inclusive vision of beauty. For Fair & Lovely to change its name is a start, but is not enough for many consumers. This will be a policy for all its beauty and skin care brands. Even the men's range of the product will be renamed as Glow and Handsome. 'Fair and Lovely' is now called "Glow and Lovely".Areee, areee, ye mere ghar ki light kyun chali gayi? Fair & Lovely to drop 'Fair' from its name: HUL, The brand said, “Fair & Lovely has never been, and is not, a skin bleaching product.”, From studying to become a banker to now having her own OTT show, here's social media star Saloni Gaur's journey, People trust ads on newspapers, TV and Radio the most: ASCI, Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment, KFC aims to push the boundaries of traditional QSR space with its latest VR-led campaign, Farmers in India are calling for a nationwide shutdown on December 8 as the protests against new farm laws intensify, RBI bars public and cooperative banks from doling of dividends for a second time — adds to the three-year drought of payouts, RBI has its eye on SBI too as governor Das explains why HDFC Bank got the whip, Meet 2019's Rising Stars of Wall Street from firms like Goldman Sachs, Blackstone, and Apollo shaking up investing, trading, and dealmaking, Master Business Fundamentals from Wharton. HUL be like : Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega.., @HUL_News Wow! The company changed the name of its flagship fairness cream from Fair and Lovely to Glow and Lovely in July 2020. pic.twitter.com/nwcvlJpJnx. It has positioned its offerings based on value-based positioning by creating a positive image about the brand & communicating that the products are safe, effective and makes the customer feel good about them. And that one of the best creams, which is in the name itself, is Fair & lovely. Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega..😖😖 — Grumpy🌈 (@roooossshhiiiii) July 2, 2020 @HUL_News Wow! In the two weeks since its inception, Hiran's petition on Change.org has garnered nearly 15,000 signatures. The new name is awaiting regulatory approvals and HUL expects to change the name in the next few months. Fair and lovely uses selective targeting strategy to make its product appeal to the respective customer groups. And that one of the best creams, which is in the name itself, is Fair & lovely. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. The new name reflects the progressive changes we have been making to the brand over the years and our ongoing evolution to celebrate the … Photo: Reuters Photo: Reuters The Indian arm of global consumer giant Unilever said on Thursday it would rebrand its skin-lightening cream ‘Fair and Lovely’, which has been criticized for promoting negative stereotypes related to darker skin tones. Unilever will no longer use the name "Fair and Lovely" for one of its signature international skin whitening brands following a BuzzFeed News investigation.. The company did not say what the new brand name would be. Backlash against the racial prejudice have intensified recently. Those who want to buy the product will continue to buy it. Unilever will no longer use the name "Fair and Lovely" for one of its signature international skin whitening brands following a BuzzFeed News investigation. Model Nayanika Chatterjee, dusky, confident and successful, is happy that the product’s name has now changed, but remains cautious about assuming a change of heart on the part of the company. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. As part of this decision, the Fair & Lovely brand name will be changed in the next few months. Previously called Fair & Lovely, we changed our brand name to Glow & Lovely to embrace a more inclusive vision of beauty. Why fair and lovely name changed – Why did fair and lovely change its name. In a statement, the consumer products giant said: “We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. In no way do I condone/appreciate these products. The "Fair & Lovely" brand name change is subject to regulatory approvals, Hindustan Unilever said. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. The company did not say what the new brand name would be. HUL’s Fair & Lovely was under the scanner after they decided to continue with the product in question and dropped the word ‘fair.’ They even decided to remove words like ‘whitening’ and ‘lightening’ that indicated a fairness-led transformation. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name," Unilever said in a tweet. A lot of celebrities are coming forward to talk about this and are praising the decision of Fair and Lovely’s name change. For Fair & Lovely to change its name is a start, but is not enough for many consumers. Last week, HUL's Chairman Sanjiv Mehta told ET that the name change had been in the works since last year and that the company had applied for a new trademark a few months ago. The name has been consistent over the decades since the product's launch. The Indian unit of the top consumer giant Unilever announced on Thursday it would rebrand its skin-lightening cream 'Fair and Lovely', which has received considerable backlash for perpetuating negative stereotypes related to darker skin tones. Fair and lovely ka name change karke Glow and lovely kar lete hai.. cream ka motive kisi ko pata nahi chalega..😖😖 — Grumpy🌈 (@roooossshhiiiii) July 2, 2020 @HUL_News Wow! Hindustan Unilever announced the change… Fair & Lovely's Name Change: Celebrities Divided On Unilever's Landmark Decision As Hindustan Unilever's decision to rename Fair & Lovely made headlines in India, celebrities from the film industry were divided on the landmark decision. Copyright © 2020. "I filed a petition against Fair & Lovely, demanding they change their narrative after years of regressive advertisements and branding in order to sell a whitening cream," Hiran says. No words to this level of stupidity and hypocrisy. , So Fair and Lovely will now be called Glow and Lovely? People might not like me for this, but I actually think “Fair and Lovely” is the better name. Dealers, distributors and … Those who want to buy the product will continue to buy it. who you fooling ✌️. Helping you to achieve glowing, even-toned and radiant skin is our expertise. Changing the name won't change the formula. 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